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Registration Draw

Book your full conference pass today and be entered into a draw to win your pass for free! And that's not all – we will also give the lucky winners two free hotel nights to be used during the conference, at our host hotel Marriott Eaton Centre.

May 4 – First draw is for delegates as at April 30 EB deadline – Cesar Zea, Millward Brown
May 11 – Second draw for May 1 – May 8 registrants – Corey Lipman, Hotspex
May 18 – Third draw for May 9 – May 15 registrants – Jacquelyn Salnek, yconic

Good luck and see you soon!


REGISTER NOW!


Monday Program


Monday, May 25, 2015

Time
Session
Main Session - Grand Ballroom

7:15 - 5:00

Registration

7:00 - 8:40

Breakfast

8:40 - 9:00

Opening Remarks
Ray Kong, Ipsos Executive, Shane Skillen, MRIA Chair, Kara Mitchelmore, MRIA CEO

9:00 - 10:00

Keynote, Lead with a Story
Paul Smith

10:00 - 10:30 Networking - Rock Paper Scissors Tournament
Shane Skillen, MRIA Chair, Hotspex CEO

10:00 - 11:45

Student Competition - Presentations to Judging Panel
Simcoe Room
Sponsored by Market Probe and Scotiabank

10:30 - 11:45

Panel - The Downward Paradigm Shift in Canadian Consumer Insights
Moderated by Sabrina Clarke

11:45 - 12:15

Presentations of Student Competition Finalists
Judges - Paul Smith/John Morton, Market Probe/Roland Merbis, Scotiabank

12:15 - 1:00

Lunch and Barista Bar

1:00 - 4:30

Elevator Pitch Competition
Simcoe Room
Sponsored by SSI


Concurrent Sessions
Ted Talks - Room One - Salon 1, 2, 3
Moderated by GfK

1:00 - 1:25

If you want to be in the Theatre then you need to be theatrical
Steve Levy - COO - Ipsos

1:25 - 1:50

How Storytelling Changed Canadian History
Heather Whyte - CPA Canada

1:50 - 2:15

Dropkicking 10 Big Data Myths
Annie Pettit - Research Now

2:15 - 2:40

Pasta Sauce - From Idea To Shelf
Mary Logan, Research & Incite, and Jennifer Coombe, Catelli Foods Corporation Canada

2:40 - 3:10 Networking - Rock Paper Scissors Tournament
Shane Skillen, MRIA Chair, Hotspex CEO

3:10 - 3:35

Behavioural Economics in the Real World
Kelly Peters, BEWorks

3:35 - 4:00

Launching into New Entertainment Territory
Tara Murphy, Cineplex and Carla Flamer, Ipsos Reid

4:00 - 4:25

Superbowl Ads: Are they worth it?
Steve Mossop, President of Insights West

Ted Talks - Room Two - Salon 4, 5
Moderated by Millward Brown

1:00 - 1:25

Leveraging Research into Brand Leadership
Kevin Press, Sun Life, Barbara Eshpeter-Jenkins, Sun Life Financial , and Gail Cowling, OnResearch

1:25 - 1:50

Conversations that Matter
Kim Blanchette - Alberta Energy Regulator

1:50 - 2:15

The Leadership Contract
Vince Molinaro - Knightsbridge

2:15 - 2:40

Many Voices - One Story
Lesley Haibach, Ipsos Reid and Ken LeClair, Ipsos and Lisa Butler, Manulife

2:40 - 3:10 Networking - Rock Paper Scissors Tournament
Shane Skillen, MRIA Chair, Hotspex CEO

3:10 - 3:35

Research Automation - Future is Now
Steve Mast, Delvinia and Shelagh McGrogan, RBC Royal Bank

3:35 - 4:00

English Canadian Humour Same or Different from U.S.?
Sylvestre Marketing & Hershey

4:00 - 4:25

Death by Survey Length
Scott Megginson, Millward Brown, Raj Manocha, AskingCanadians, and Monica Alfonso, Unilever

Ted Talks - Room Three - York A & B
Moderated by TNS

1:00 - 1:25

Have I got a Story for you
Amy Davies - RSG

1:25 - 1:50

What Clients REALLY Want … from Presentations
Bernie Malinoff, element54

1:50 - 2:15

Confessions of a Newbie Client Side Researcher
Arthur Poon - Ceridian

2:15 - 2:40

Privacy Breaches: the New "Fire"
Derrick Leue - LMS ProLink

2:40 - 3:10 Networking - Rock Paper Scissors Tournament
Shane Skillen, MRIA Chair, Hotspex CEO

3:10 - 3:35

TV is Dead. Or is it Really?
Michael Rodenburgh - IPSOS

3:35 - 4:00

A Village Tells a Story
Andrew Micak and Elizabeth Hall, Rogers

4:00 - 4:25

Making Millenial's Lotto Dreams Come True
Zena Kostiw, OLG and Catherine Dine, Dine Discoveries

Ted Talks - Adelaide

3:10 - 4:25

Data Visualization
A hands-on workshop introducing the "Future of Story Telling"

Presented by: Bitsy Bentley, VP Data Viz, Chris Thorne, GfK

 

4:30 - 10:00

Grand Ballroom

4:30 - 5:30

Scotiabank - Big Data, Small Brains: Making Effective Decisions in a World of Data Overload
Lisa Ritchie, Scotiabank

5:30 - 5:45

Lets Make a Deal
AskingCanadians

5:45 - 6:30

Free Time

6:30 - 10:00

2015 MRIA Gala Awards Reception and Dinner "Carte Blanche"
The Grand Ballroom, Convention Floor, Monday 6:30 cocktails and 7:30 dinner

8:30 - 8:45

Awarding of CMRP
Shane Skillen

8:45 - 9:15

Excellence Award Winners
Sponsored by Market Probe
Fred Keating, MC

9:15 - 9:30

Gold Seal Recognition Awards
Special Anniversary Edition
Fred Keating, MC

9:30 - 9:45

Winner of Student Case Competition
Roland Merbis, Scotiabank; John Morton, Market Probe

9:45 - 10:00

Closing Remarks
Fred Keating, MC

 



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