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Media and Marketing Sponsors


Registration Draw

Book your full conference pass today and be entered into a draw to win your pass for free! And that's not all – we will also give the lucky winners two free hotel nights to be used during the conference, at our host hotel Marriott Eaton Centre.

May 4 – First draw is for delegates as at April 30 EB deadline – Cesar Zea, Millward Brown
May 11 – Second draw for May 1 – May 8 registrants – Corey Lipman, Hotspex
May 18 – Third draw for May 9 – May 15 registrants – Jacquelyn Salnek, yconic

Good luck and see you soon!


Social Program

Welcome to Toronto! We are delighted that you can join us for all or part of this year's spectacular MRIA National Conference – a not-to-be-missed event that includes over 70 speakers, over 40 students participating, over $5,000 in door prizes (generously provided by Canadian Tire) to be won, three major contests, live student case competitions, 'elevator pitch' contest, and of course the Gala Awards Dinner and various other parties.

All social events are included in your full conference pass. Guests are always welcome and additional tickets can be purchased for them at the time of your registration in the MRIA portal www.mriaportal.ca .

Remember to test drive our conference app before your arrival, so that you are familiar with the many features we offer, including messaging your contacts and scheduling meetings with them; viewing the program, speaker and talk profiles, contest winners, and other up to the minute announcements.

Sunday, May 24, 2015, 4:00 pm – 5:00 pm:

Speed Networking

You've heard of Speed Dating! Replace romance with intellect and you get SPEED NETWORKING – a popular start to several MRIA conferences and once again, created and generously hosted by ASDE.

Speed Networking is a unique program designed for conference attendees, to provide the opportunity to meet and discuss topics of mutual interests in a pre-planned setting. Delegates must be pre-registered and also have to complete a short survey before coming to the event. Once at the event, everyone meets one on one for a specific amount of time.

Each participant knows in advance

Speed Networking

To participate, you need to register in the Portal then complete a brief survey (no later than May 20)


Sunday, May 24, 2015, 5:30 pm – 8.30 pm:

Official 2015 Exhibitor Hall Opening Party

The Official Opening Party for MRIA's 2015 National Conference begins with the Exhibitor Hall Opening Party, to be held on Sunday May 24, starting at 5.30 pm and located at our conference host hotel, the Marriott Eaton Centre.

With over 40 exhibitors this year – yes 40, a record – there is much to enjoy, including a free book give away, premium swag, contest, door prizes, great food and lots of space to meet and greet. The layout this year is unique with one main exhibit hallway that connects the two main ballrooms and additional breakouts that are all reserved for this year's exciting conference! The exhibitor hall is close to sold out and over 20 sponsors have stepped up so there's a lot of buzz around the storytelling theme, the keynotes and the social events!

Come share the opening with us on Sunday night, and catch up many of your colleagues from across the country, over drinks and hors d'oeuvres in an informal setting; there's music and lots of room to mingle and make new friends.

Ready for more fun and a night cap or two on the Opening Night? Then The SNAP (Sunday Night After Party) will fit the bill, and is conveniently located off the hotel lobby with a view to Toronto night lights, starting at 8:30 p.m. Details below.


Sunday, May 24, 2015, 8:30 pm - midnight:

The SNAP (Sunday Night After Party)

Ready for more fun and a night cap or two on the Opening Night? Then this SNAP (Sunday Night After Party) will fit the bill, and is conveniently located off the hotel lobby with a view to Toronto night lights, starting at 8:30 p.m. The Adelaide Room has large floor to ceiling windows with a view onto Nathan Phillips Square, our municipal government buildings, on Bay Street. Catch up with friends in a relaxed surrounding, and share plans for the storytelling sessions you are attending over the next couple of days. And don't forget those contests with fabulous door prizes. Need some fresh air? Take a stroll down Yonge Street or through the Eaton Centre – you'll want to go back during the day to check out all the shopping and dining possibilities. See you real soon!

Monday, May 25, 2015, 6:30 pm:

2015 MRIA Gala Awards Reception and Dinner
"Carte Blanche"

The Grand Ballroom, Convention Floor, 6:30 cocktails and 7:30 dinner

Often referred to as the highlight of the conference social calendar, the Gala Awards night is where everyone wants to be seen and turns out in their finest. This year it's all WHITE attire we are suggested against a backdrop of, you guessed it, all white ... As in a new canvass, turning a new page, telling a new story ... you get the drift.

This year, we are proud to celebrate some of our industry's finest by recognising accomplishments in many different categories, including

Sponsored by Ipsos Reid
Gala Program:

  • Awarding of Certified Marketing Research Professional designation (CMRP)
    Presented by Shane Skillen, Chair of MRIA
  • Presentation of the 2015 Excellence Awards
    Sponsored by Market Probe
    Fred Keating, MC
    Learn more about the MRIA Excellence Awards here.
  • Gold Seal Recognition Awards
    Special Anniversary Edition
    Fred Keating, MC
  • Winner of the Student Case Competition
    Presented by Roland Merbis, Scotiabank; John Morton, Market Probe
  • Closing Remarks
    Fred Keating, MC
  • Millward Brown Photobomb Booth

Enjoy cocktails with friends ahead of a 3-course plated dinner in a very 'white' surrounding, with entertainment at the podium provided by Canadian MC Fred Keating and the smooth jazz sounds of Howard Lopez.

Tickets to the Gala Reception and the Gala Dinner are included in full delegate passes. Guests are always welcome and tickets are available on www.mriaportal.ca NOTE: We expect this Gala Night to sell out so purchase your passes and extra tickets quickly!



Monday, May 25, 2015, 9:30 pm:

MRIA Gold Seal Exclusive Event:
The Gala After Party

MRIA Gold Seal News

The MRIA Research Agency Council is pleased to host the first 125 event registrants at our second annual MRIA Gold Seal Exclusive Event: The Gala After Party

Where: The 3 Brewers Microbrewery Restaurant, 275 Yonge Street, Toronto - easy walking from hotel
When: Monday Night, May 25th - 9:30 pm onward
Why: Networking, Discussions and Drinks

Register Now!


Tuesday, May 26, 2015, 6:00 pm:

La bienvenida a una noche de música salsa – Welcome to our Salsa Party

Steam Whistle Brewery

Here we are at the end of what promises to be a terrific, impactful, memorable conference – but it's not over yet! We are planning a closing party that helps launch all of us into a summer mood, filled with spicy food, colorful drinks and lively music provided by the Tavares Trio. We have several surprises up our sleeves so look for announcements in the next few weeks. In the meantime, start practicing those dance moves --

Hasta pronto!

Monday, May 25 & Tuesday May 26, 2015

Ping Pong Tournament

Running throughout Monday and Tuesday

Need a quick break from all those TED Talks? Want to challenge a friend or colleague to a friendly game? Or maybe you're just a ping pong pro? The MRIA Emerging Leaders Task Force is pleased to offer a Ping Pong Tournament as part of the MRIA National Conference Social Program. Pick up a paddle and go head-to-head with MRIA's emerging leaders on Monday or Tuesday! Who will be crowned #mrx ping pong champion!? Join the Emerging Leaders Task Force in the Bay Room for what promises to be an exciting attraction.


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