There's a world of difference between the visualization you use to understand a data set versus the visualization you use to describe a data set. Anyone who's taken a spin through John Tukey's "Exploratory Data Analysis" knows what I mean. For those of you who are unfamiliar, John Tukey was a statistician at Princeton University and Bell Labs. He is known for coining the term "bit," meaning a binary digit, and championing the practice of exploratory data analysis in statistics, among other things. EDA methods use visualization to understand the nuances of a data set.
This interactive workshop will show a few simple ways to employ EDA techniques.
Audience Key Takeaways:
Data visualization is just one part of the puzzle. Borrowing techniques from user experience completes the picture.
Vice President, Data Visualization
Bitsy crafts meaningful data experiences for business users at GfK. As Vice President of Data Visualization she makes complex ideas clear using presentation and visualization best practices. Her work is heavily influenced by her background in User Experience and Industrial Design, as well as her adoration for quality Data Journalism. Working with business data and business users offers a unique look into the way that data flows through corporate communities. Bitsy continues to be fascinated by the wide variety of user experiences with data applications. GfK is proud of be at the forefront of data visualization and the future of storytelling.