Monday, May 25, 2015
3:10 - 4:25 PM
Ted Talks - Adelaide

Data Visualization
A hands-on workshop introducing the "Future of Story Telling"

There's a world of difference between the visualization you use to understand a data set versus the visualization you use to describe a data set. Anyone who's taken a spin through John Tukey's "Exploratory Data Analysis" knows what I mean. For those of you who are unfamiliar, John Tukey was a statistician at Princeton University and Bell Labs. He is known for coining the term "bit," meaning a binary digit, and championing the practice of exploratory data analysis in statistics, among other things. EDA methods use visualization to understand the nuances of a data set.

This interactive workshop will show a few simple ways to employ EDA techniques.

Audience Key Takeaways:

  1. A user-centered approach allows us to weave together a more meaningful experience for our business users and feedback from our clients reveals helpful insights about how information sharing and data analysis flows within large organizations.
  2. Data visualization is a powerful tool for revealing simple answers to complex questions, but context is key. User-centered design methods ensure that your audience receives the information they need in a usable and actionable way.

Data visualization is just one part of the puzzle. Borrowing techniques from user experience completes the picture.


Bitsy Bentley
Vice President, Data Visualization

Bitsy crafts meaningful data experiences for business users at GfK. As Vice President of Data Visualization she makes complex ideas clear using presentation and visualization best practices. Her work is heavily influenced by her background in User Experience and Industrial Design, as well as her adoration for quality Data Journalism. Working with business data and business users offers a unique look into the way that data flows through corporate communities. Bitsy continues to be fascinated by the wide variety of user experiences with data applications. GfK is proud of be at the forefront of data visualization and the future of storytelling.