Monday, May 25, 2015
1:25 - 1:50PM
Ted Talks - Trinity Ballroom Two

Conversations that Matter

How does a new energy regulator, even one based on 76 years of tradition, reach audiences and explain how oil, oil sands, natural gas and coal is developed and regulated in Alberta? Using quantitative and qualitative research, the Alberta Energy Regulator has developed a new digital storytelling series that brings complex technical and regulatory material into an animated conversation that responds to the needs of Albertans, reflects current research results and completely changes how the regulator communicates with audiences.

As a result of this session, participants will see how clients can effectively use research results to deliver compelling products; the critical role measurement plays in the AER's communications strategies; and how the research conducted has changed how the country's largest energy regulator communicates with stakeholders.

Kim Blanchette
Vice President, Alberta Energy Regulator

Kim has more than 20 years' experience in public relations and communications management at the provincial, federal, and international level.

Following her work with the Government of Nova Scotia, Kim joined the Government of Canada in 2000 performing a variety of communications roles with the Atlantic Canada Opportunities Agency, including Ministerial support, Director of Corporate Advocacy Communications and multidepartment Pan-Atlantic and International events.

Kim has served as Consul (Political and Economic Relations and Public Affairs) at the Consulate General of Canada in Seattle, representing Canada in Washington, Oregon, Idaho, and Alaska. She then moved to Veterans Affairs Canada as Acting Associate Director General of Communications where she worked the 90th Anniversary of the end of the First World War, the 65th Anniversary of D-Day, and new legislation for Allied Veterans.

Kim has also served as Regional Director, Issues Management and Communications (Atlantic Region) with the Canada Revenue Agency and as the Communications Manager for the Energy Resources Conservation Board prior to becoming Vice President of Public Affairs for the Alberta Energy Regulator in 2013.

Kim serves as a National Board member for the Canadian Public Relations Society and as a local Board member for CPRS Calgary. The AER Public Affairs team has been recognized by the Canadian Public Relations Society, the International Association of Business Communicators and the Global Alliance for Public Relations and Communications Management for excellence in public relations.