Tuesday, May 26, 2015
1:50 - 2:15 PM
Ted Talks - York A & B

Fifty Shades of Values

Values form the basis of most compelling narratives. But we are often only vaguely aware of their existence, they are sometimes misunderstood, and are often too narrowly circumscribed, making it difficult to embrace their power to captivate. Understanding the true values implicit in a brand's promise or an organization's purpose provides a rich source for creating genuine and persuasive narratives that resonate with customers and employees – in fact all stakeholder groups. In this presentation we will unveil the hidden power of values as a transformational tool that can breathe life and authenticity into organizational and brand narratives.

Interest Statement:
Attend this session if you would like to find out how organizational and brand values drive success, and how to measure values to ensure authenticity in the brand promise or organizational purpose.

Learning Outcomes:
As a result of this session, participants will have gained insight into:


Christie Christelis
CEO and co-founder, Consilient Inc.

Christie Christelis is the CEO and co-founder of Consilient Inc., a company that specializes in developing tools for business transformation. He co-developed the Consilient Universal Organizational Values Framework. His market research background extends over a period of almost 30 years and across a number or countries. Christie has spoken at conferences in Johannesburg (South Africa); London (UK); Sydney (Australia); Las Vegas (USA) – a joint paper with Ipsos – and in a number of different cities in Canada. He has an undergraduate degree in Electronics, a graduate diploma in engineering, and an MBA.

He served on the Board of the Canadian Survey Research Council (CSRC) prior to the formation of the MRIA, and chaired the CSRC Working Group establishing industry standards and best practices for online research.