Tuesday, May 26, 2015
3:35 - 4:25 PM
Ted Talks - York A & B

Panel - Fostering an Optimal Partnership for Storytelling

Melissa Hugh – Panelist
Shopping Insights Manager, Coca-Cola

Melissa is the Shopper Insights Manager at Coca-Cola, responsible for Immediate Consumption channels. In this role, she consults for internal stakeholders, retail and operator partners and is integral in the development and execution of shopper- and consumer-driven strategies and tactics.

Prior to joining Coca-Cola in February 2014, Melissa spent more than 6 years at Ipsos Reid, where she had vast exposure to quantitative and qualitative research methodologies for a broad number of industry verticals. For the last few years in her time with Ipsos Reid, Melissa specialized in innovation research for consumer packaged goods, and played a key role in the launch of several new product launches.

Melissa holds a Bachelor of Arts degree in Psychology from Wilfrid Laurier University.