||Melissa Hugh – Panelist
Shopping Insights Manager, Coca-Cola
Melissa is the Shopper Insights Manager at Coca-Cola, responsible for Immediate Consumption channels. In this role, she consults for internal stakeholders, retail and operator partners and is integral in the development and execution of shopper- and consumer-driven strategies and tactics.
Prior to joining Coca-Cola in February 2014, Melissa spent more than 6 years at Ipsos Reid, where she had vast exposure to quantitative and qualitative research methodologies for a broad number of industry verticals. For the last few years in her time with Ipsos Reid, Melissa specialized in innovation research for consumer packaged goods, and played a key role in the launch of several new product launches.
Melissa holds a Bachelor of Arts degree in Psychology from Wilfrid Laurier University.