Tuesday, May 26, 2015
9:00 - 10:00 AM

Keynote Speaker
Storytelling: From Insights to Impact

Facts don’t engage and captivate people. Stories do. Storytelling is a basic skill for success.

Join Kristin Luck, a master storyteller and creator of some of our industry’s most recognizable brands, at MRIA’s annual conference. Learn the tips and tricks of influencing people and driving unparalleled insights. Including……

Kristin will leave you with valuable strategies for connecting with your clients and improving your data presentations through storytelling.


Kristin Luck
Serial Entrepreneur

Ranked as one of the top 100 sales and marketing experts to follow on Twitter, Kristin Luck is a serial entrepreneur and a globetrotting keynote speaker on technology and innovation. She’s a futurist and growth hacking expert, specializing in nontraditional marketing and branding strategies, and is a regular contributor to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods.

Kristin was one of the original pioneers of the multi-media online research business when she joined ACNielsen to develop proprietary capabilities for testing multi-media materials securely online. Kristin jumped ship from ACNielsen to co-found OTX (Online Testing Exchange) in 2000, where she drove strategy and operations. OTX was named the fastest growing research company in the world in 2002 & 2003 and was acquired in January 2004 by Zelnick Media & Pilot Group for $30MM and again, in January 2010 by Ipsos for $65MM. Kristin joined Decipher as President & CMO in 2007 and drove a complete overhaul of the firms sales and marketing strategy, achieving double digit growth annually from 2007-2014. Decipher was acquired by FocusVision Worldwide in 2014.

Kristin is an expert at growth hacking companies through her proprietary blend of marketing and branding strategies. Using lean startup techniques, she fuels companies to drive exponential growth with minimal investment. Kristin is a thought leader, researcher and data driven marketer with the rare ability to both inspire teams and leave them with actionable growth strategies.

Her unique perspective as a serial entrepreneur and marketing & measurement expert will give you unparalleled insight and knowledge into the exponential growth of technology and its major impact on brands, consumer behaviors and the role that marketing and content plays in telling your brand’s story and driving strategic growth.