Monday, May 25, 2015
10:30 - 11:45 AM
Main Session

Panel - The Downward Paradigm Shift in Canadian Consumer Insights


Bettie Lye – Panelist
Principal, REV Food Service & Ignite Foodservice and Retail Research & Consulting

Bettie Lye has been in the research industry for over 20 years working client side with Kraft, Coca Cola, Hershey and McCain. She is a thought leader who has extensive experience across all aspects of market research. For the past 9 years, Bettie lead the research team at McCain Foods as the VP of Marketing Research for McCain Foods across North America and AMENA. She has recently left McCain to start her own Research consulting business. In the past few years, Bettie has won many customer and industry awards including Women of Influence Diversity Award and Star Women in Grocery Award.