Tuesday, May 26, 2015
10:30 - 11:45 AM
Main Session

Panel - Social Media

Twitter/Google/Facebook/Rogers - Sponsored by Ipsos

Rick Malhotra – Panelist
Head of Measurement, Canada & North America Retail/E-Commerce Verticals Facebook

As head of measurement for Canada and leader of the measurement
team for North America’s retail/e-Commerce verticals at Facebook, Rick is focused on working with leading brand and agency marketers to measure the value of marketing on Facebook in ways that are consistent with traditional business outcomes.  Rick and his team also work closely with Facebook’s product teams to ensure insight from the marketing community is incorporated into Facebook measurement products and solutions, such as the recently launched Facebook Conversion Lift tool.

Prior to joining Facebook, Rick was Director of Analytics, Measurement and Data Services at Digital Cement, a Pitney Bowes Company. Rick has also worked as a financial manager and analyst for some of Canada’s leading brands including Pepsi and Kraft Canada.

Rick is passionate about working with the measurement and analytics community to influence and lead the development of measurement solutions for a digital age. Rick holds a Bachelor of Commerce from Queen’s University and lives in Toronto with his wife and two daughters.