Clients in Canada and around the world share a common purpose – ensuring that their external partners/suppliers (1) do great work, and (2) communicate the learning clearly to them, and their internal stakeholders.
So what do clients REALLY want once the learning journey has reached the reporting/presentation stage? We will find out on June 15th, as MRIA National conference attendees glean insights from clients in Canada, the US and Europe – who have shared their BEST and WORST presentations* ever.
* Note: to protect the innocent, all materials shown will be debranded/masked.
Bernie is President of element54, a strategic full-service market research firm with offices in Toronto and Montreal. element54 initiated groundbreaking research into Online survey design - "Sexy Questions, Dangerous Results?" and "Eyes Don't Lie" (2009/2010), and "How Far is Too Far?" (2011), which have shaped industry dialogue and consciousness around the complex issues of emerging technologies in survey research.
element54 research-on-research studies have won critical acclaim by conference attendees around North America, for being constructively provocative, and always representing a balanced approach towards issues of importance in the industry. Bernie has spoken at a cross-section of high profile events, including the MRIA (Vancouver, Toronto, Ottawa, Montreal & St John's), The Market Research Event (Las Vegas), Advertising Research Foundation (New York), CASRO (New York), Mobile Market Research (Cincinnati), the MRA (Boston), ESOMAR (Miami) and Insight & Innovation Exchange/iiex (Atlanta).
He is a Past-President of the MRIA Québec Chapter, and sessional lecturer at McGill University on Marketing and Research issues. In 2010, Bernie was nominated for the Next Generation Marketing Research (NGMR) "Disruptive Innovation" Award.