Monday, May 25, 2015
10:30 - 11:45 AM
Main Session

Panel - The Downward Paradigm Shift in Canadian Consumer Insights

Paul Neumann – Panelist
Partner, Synqrinus

Unconventional and empathic typify Paul's career to date. An unplanned yet exciting journey spanning seventeen plus years has allowed Paul the valuable opportunity to see and work with Consumer and Brand Research from many vantage points on both the client and supplier side.

Regardless of role, Paul has always been driven to find and apply powerful research insights that can help drive the diverse set of well-known businesses and brands he's had the privilege to work on including; Campbell's, Hellmann's, Skippy, Snapple, Tommy Hilfiger, Crown Royal, Smirnoff and Guinness.

Paul recently partnered with a Research startup called Synqrinus that specializes in helping research and optimize advertising, new product concepts, packaging, and the shopper experience via PULSE, their proprietary online quali/quant research tool.