|Lisa Ritchie - Student Competition Judge
Senior Vice President, Customer Knowledge and Insights, Scotiabank
Lisa Ritchie is responsible for identifying, measuring and reporting on customer knowledge and enhancing the Bank’s insight into each customer’s holdings, attitudes and behaviours for business lines, channels, and key segments.
Lisa joined Scotiabank in 2000 as a Vice President. Prior to Scotiabank, Lisa spent 2½ years at CIBC as Director of Business Line Research where she was responsible for all aspects of primary and syndicated research applicable to all Retail and Commercial Banking.
Prior to CIBC, Lisa also held a Senior Vice President position at Decima Research/Hill and Knowlton where she was responsible for the financial services research practice.
Lisa also spent 10 years at TD Bank where she had responsibility for various functions within the Bank’s Marketing division.