Monday, May 25, 2015
4:30 - 5:30 PM

Keynote Speaker
Big Data, Small Brains: Making Effective Decisions in a World of Data Overload

Lisa Ritchie - Student Competition Judge
Senior Vice President, Customer Knowledge and Insights, Scotiabank

Lisa Ritchie is responsible for identifying, measuring and reporting on customer knowledge and enhancing the Bank’s insight into each customer’s holdings, attitudes and behaviours for business lines, channels, and key segments.

This includes:

  • Customer Loyalty Measurement
  • Market and Global Brand and Marketing Communication Research
  • Consumer Insights and Trends
  • Enterprise Data Warehouse and Information Management
  • Decision Analytics and Sciences
  • Customer Interaction Management and Measurement

Lisa joined Scotiabank in 2000 as a Vice President. Prior to Scotiabank, Lisa spent 2½ years at CIBC as Director of Business Line Research where she was responsible for all aspects of primary and syndicated research applicable to all Retail and Commercial Banking.

Prior to CIBC, Lisa also held a Senior Vice President position at Decima Research/Hill and Knowlton where she was responsible for the financial services research practice.

Lisa also spent 10 years at TD Bank where she had responsibility for various functions within the Bank’s Marketing division.

  • Serves as a Board Member for The Humber River Hospital Foundation.
  • Serves as a Committee Member for Annual Toronto’s Ronald McDonald Charity Golf Classic.
  • Served as a Board Member for the North Toronto Basketball Association as well as Co-head of Toronto Girls House League Basketball League.
  • Served as the Chair/Past Chair on the Board for the Mabin School in Toronto for 5 Years. Headed-up Search Committee for the replacement of Principal of Mabin School in 2010.