Tuesday, May 26, 2015
3:35 - 4:25 PM
Ted Talks - York A & B

Panel - Fostering an Optimal Partnership for Storytelling


Alyssa Rodrigo – Panelist
Insights Manager, Labatt Breweries of Canada

Alyssa Rodrigo is an Insights Manager at Labatt Breweries of Canada. She received both a Bachelor of Commerce – Marketing Management, and a Master's of Science in Marketing and Consumer Studies, with a focus on message communication and gambling research, from the University of Guelph.

Alyssa soon after joined Ipsos ASI, where she was successful in helping her clients develop the equity of their brands and marketing communications.  Alyssa was also a part of various innovation teams at Ipsos, helping to develop and roll out new tools, such as the ‘In-Store pre testing’ and the ‘Virtual Real Time Labs’.  

Alyssa has worked with a number of high-profile clients across many categories, bringing a broad perspective to her current roll at Labatt.

As an Insights Manager, Alyssa continues to strive to deliver actionable insights that improve the knowledge of the consumer, the competition and the industry landscape.