Tuesday, May 26, 2015
3:35 - 4:25 PM
Ted Talks - York A & B

Panel - Fostering an Optimal Partnership for Storytelling

Jacquelyn Salnek - Moderator
Director, Insight Solutions, yconic

With 13 years of experience in research and strategic marketing, Jacquelyn has helped propel leading brands in Canada with her insight-driven results. Her unrelenting thirst for solving tough business challenges and keen instinct allows her to elicit clarity on the attitudes, behaviours and values of Canadians, with a particular penchant for Millennials and our next generation, GenZ. These insights have empowered decision-makers with the confidence to act and move their business forward.

Over the course of Jacquelyn’s career she has designed and executed countless research projects, using a wide range of both qualitative and quantitative methodologies. Constantly honing her design techniques to ensure the data is rich and robust for storytelling.

Jacquelyn is an experienced research facilitator and speaker, and has worked with brands across a variety of industries, including media and technology, consumer-packaged goods, travel, financial, education and the non-profit sector.

Jacquelyn is also involved in her community and has conducted a number of workshops on the shift towards insights and storytelling with students in the Research Analyst Program at Georgian College.