Tuesday, May 26, 2015
3:35 - 4:25 PM
Ted Talks - York A & B

Panel - Fostering an Optimal Partnership for Storytelling

Keeshan Selvakumar – Panelist
Manager, Consumer Research, Corby

Keeshan manages the Consumer Research function at Corby, a leading manufacturer and marketer of spirits and imported wines. His experience over the last six years has given him unique exposure to qualitative and quantitative research, traditional and leading-edge methodologies, supplier and client side roles, and working with global icons such as Harley-Davidson, Absolut Vodka, Chivas Regal and many more. His passion lies in capturing consumer insights and translating them into strategic recommendations (often through storytelling!) to influence key decision makers and drive overall business growth... working in the coolest industries is just an added bonus.