Tuesday, May 26, 2015
3:10 - 4:25 PM
Ted Talks - Trinity Ballroom One

Best practices in Market Research/Consumer & Shopper Insights

Wondering if the session being run by Client Side Research Council is for clients or suppliers? We have got you all covered. Often times researchers whether on the supplier side or client side struggle to get the insights from a project that would answer the key business question. It may not be the methodology or sampling error but other factors e.g., Transparency; Context; Communication; Data integration etc. In this session client side researchers Susan Innes from Bank of Montreal and Kamal Sharma from The Hershey Company will share some best practices from their experience that can assist mitigate such risks.

Kamal Sharma
Shoppers Insights Manager, Hershey Canada, Elevator Pitch Competition Judge

Kamal Sharma, BTech, MBA, is a seasoned consumer researcher with experience on both the supplier and client side. He is currently Shopper Insights Manager with the Hershey Canada. Over the past decade he has worked in research roles on the market research supplier side as well as client side positions in Retail and CPG industry. Kamal is also the Vice Chair of MRIA's Client-Side Researcher Council since 2013. He has been involved with MRIA over the last 5 years leading the CSRC Social Connect initiative and key member of the 2012 and 2013 MRIA Conference Program Committee. Kamal can be reached at ksharma2@hersheys.com


Susan Innes
Senior Manager, Market Research, BMO Financial Group

Susan Innes has an MBA in international marketing and has worked in marketing research for most of her career, on both the supplier and buyer sides. She's been with BMO Financial Group for over a decade and currently manages wealth manage¬ment marketing research in Canada, the United States, and China.