Monday, May 25, 2015
9:00 - 10:00 AM
Grand Ballroom

Keynote Speaker

Whether you’re presenting the results of your research, pitching new business, or helping others understand your consumer on a more personal level, you can do it better with a story.

Paul Smith, author of the best-selling book Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire, will share what he's learned from his extensive research in storytelling, including in-depth one-on-one interviews with over 200 executives and leaders in 20 countries around the world.  

Paul is also a former Director of Insights and 20-year veteran of The Procter & Gamble Company. His keynote will focus on how Insights professionals can communicate more effectively with stories, specifically:


Paul Smith - Student Competition Judge
Best-selling author of Lead with a Story

Paul Smith is a popular keynote speaker and corporate trainer in leadership and storytelling techniques, and former Director of Insights and 20-year veteran of The Procter & Gamble Company. He is also the author of the best-selling book Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire, already in it’s 7th printing in the U.S. and published in six languages around the world.

His work has been featured in The Wall Street JournalTime MagazineForbes, The Washington Post, PR News, Success Magazine, CIO Magazine, Investors Business Daily, Marketing Research Magazine, the American Banking Journal, and London’s Edge Magazine, among others.

In his 20 years with Procter & Gamble, Paul held leadership positions in both research and finance functions, and most recently served as Director of Consumer and Communications Research. Prior to P&G, Paul was a consultant for Arthur Andersen & Company.

His keynote speaking and training clients include international giants like Hewlett Packard, Ford Motor Company, Walmart, Merrill Lynch, Kaiser Permanente, Luxottica, and Procter & Gamble among dozens of others.
Paul holds a bachelors degree in economics, and an MBA from the Wharton School at the University of Pennsylvania.