Every day, millions of Canadians flock to Twitter to engage with one another, explore new ideas and tell their stories. In this session Luke Stringer, Head of Research, Twitter Canada, shares why Canadians value Twitter as part of their every day life and ongoing narrative. He'll also provide insight into how brands have leveraged the platform to tell their own stories and participate in real-time conversations with consumers as well as the impact it has on their business.
Head of Research, Twitter Canada
Luke leads research for Twitter in Canada. He makes sense of the vast data amassed through the platform to empower business with the knowledge needed to make the most of Twitter. A research veteran, Luke was previously a Vice President at Ipsos ASI where he helped clients with early stage strategy development, brand equity and positioning measurement, as well as creative testing. Luke is a graduate of York University. He is @itslukestringer on Twitter.