Sunday, May 24, 2015
1:00 - 3:00 PM - York A & B
Workshop

Storytelling 101 Workshop for Student Competition

MRIA 2015 Inaugural Student Competition

What’s Your Story?

MRIA is very excited to present the inaugural student case competition – What’s Your Story? Student teams from Algonquin, Georgian and Humber will be competing for a prize package of $6,000, generously sponsored by Marketprobe and Scotiabank.

Starting on Sunday, May 24th, students will arrive at the Marriott Eaton Center and take part in a “Storytelling 101”, led by Paul Smith.  This workshop will go over the basics of storytelling and how it pertains to presenting market research.  From there, the teams will be given a case, and have 4 hours, in a controlled environment, to develop a 15 minute presentation incorporating the learnings from the afternoon.

After some pizza and hours of practice, the competition begins.  After the opening keynote with Paul Smith on Monday the 25th teams will be assigned to 3 rooms, where they will deliver their presentations to a panel of judges. The judges will have 5 minutes to ask questions, and at the end of the presentations, each room will choose a winner.  These three lucky teams will then present to our finalist judges John Morton (Marketprobe), Roland Merbis (Scotiabank), and Paul Smith in front of the entire delegation, with the winners announced at the Awards Gala.

We wish all of the competitors the best of luck!

Sponsored by:


Paul Smith
Corporate Trainer in Leadership and Storytelling Techniques

Paul Smith is a popular keynote speaker and corporate trainer in leadership and storytelling techniques, and former executive and 20-year veteran of The Procter & Gamble Company. He is also the author of the best selling book Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire, already in it’s 5th printing in the U.S. and published in six languages around the world.

His work has been featured in The Wall Street Journal, Time Magazine, Forbes, The Washington Post, PR News, Success Magazine, CIO Magazine, Investors Business Daily, Marketing Research Magazine, the American Banking Journal, and London’s Edge Magazine, amongothers.

In his 20 years with Procter & Gamble, Paul held leadership positions in both research and finance functions, and most recently served as director of consumer and communications research. Prior to P&G, Paul was a consultant for Arthur Andersen & Company.

His keynote speaking and training clients include international giants like Hewlett Packard, Ford Motor Company, Walmart, Merrill Lynch, Kaiser Permanente, Luxottica, and Procter & Gamble among dozens of others.

Paul holds a bachelors degree in economics, and an MBA from the Wharton School at the University of Pennsylvania.


John Morton
President, Market Probe Canada

John Morton’s 20 year career began with research roles at P&G and RBC.  Moving to “consulting side”, with Market Probe, he became President in 2008.  John’s practical experience is built on strong academic credentials: an MBA from Schulich and a JD from Osgoode Hall.

John’s acumen combines business with research experience.  He is known for his critical analysis and problem diagnosis skills, asking provocative questions and encouraging colleagues to challenge the status quo in search of answers.


Roland Merbis
Director, Customer Insights & Analytics, Scotiabank

Bio coming soon.